About Us

Verum Verdicts - Buy Better

Verum Verdicts highlights the best gear, you can buy. The idea is to help people choose the right product quickly - avoiding the stress of having to read loads of reviews, compare specifications and spend time researching what’s good and what isn’t. 

The Verum Verdicts are based on reviewing the evidence. We check out reader reviews to measure real world insight, interrogate expert opinion and compare the technical specifications to define genuine product advantage. Our methodology has been built with a product engineering foundation and 25 years of experience gained from running the UK’s biggest technology magazines.

Turning a long list into a shortlist 

Rather than limit a test to a handful of products, we consider hundreds before making our recommendations. We then detail and justify the best buys, ranked in price order - We do this, so you can choose the best product for your budget rather than having to read about loads of stuff you don’t want - saving you time. 

Our research takes time to complete. While some details are easy to compare, such as length of guarantee, other aspects are much harder and require time. For example, when looking at security software Verum works with SE Labs, a world renowned testing organisation that specialises in IT security or for toothbrushes, our search for verifiable information means consuming long term clinical and academic trials, such as the Cochrane Review and Journal of Clinical Periodontology

Our desire is that by Verum commiting the time & effort to research, we get the recommendations right and you come to trust Verum Verdicts. So whenever you’re looking for a best buy, you search Verum for advice - saving time and money on the way. 

Beyond the initial results and verdict, we continually review our recommendations, updating products when superior alternatives become available or if we get it wrong. Please do contact us, if you spot a mistake, want to see a new product area or have an idea on how we can do stuff better. 

Where are the advertisements?

Verum avoids advertiser pressure, to include certain products, simply by not running any advertising. This gives researchers and analysts a clear remit to include products that measure up technically rather than commercially. Verum is funded and supported by readers.

What does ‘reader supported’ actually mean? 

Verum research is funded by taking a commission from the seller when you buy something through our website. Although lots of websites generate revenue this way, we’re keen to be upfront about this, stating this on every verdict page. 

Yes, we’d like you to buy something based on a verdict and via one of our links but more important than that, is if we save you time and money, hopefully you’ll search for a Verum Verdict, the next time you’re looking to buy something. 

Why Spend More?

Probably, should be called ‘Why spend less?’. Everyone wants the best stuff and sometimes spending more adds extra features or better technology, but isn’t always the case.

Take electric toothbrushes for example. It’s possible to buy an electric toothbrush for £300 and while spending big will let you connect your toothbrush to your phone along with a host of other features, but there’s little evidence to suggest spending big will give you a brighter smile. The Verum Verdict Best Buy is only £30. In short, our research often results in a recommendation to spend less - saving you time & money.